Wk 11: Conventions of Real Media

https://www.slideshare.net/twbsmediaconnell/question-1-a-essay-plans?from_m_app=ios

Objectives:

C: To analyse your development of skills in using conventions of real media texts across the 2 years

B: To explain the impact of these skills on the creative success of your practical work

A: To evaluate and justify the extent that your awareness of conventions have influenced or effected the development of your creativity

USING CONVENTIONS FROM REAL MEDIA TEXTS

1. How much was your own production influenced by existing texts?
2. How did you identify the conventions? How did you research into existing texts?
3. Why follow conventions? Think about the relationship with audiences here.
4. Which conventions did you follow?
5. How easy was it to follow conventions in your own work? Were there any obstacles?
6. To what extent, if any, did you depart from existing conventions? What effects were you hoping to achieve by breaking some of the conventions?
7. To what extent did adherence to conventions limit your own creativity?

Essay Plan

"In AS, my brief was…..to complete this successfully I had to identify conventions in magazine relating to :

• Layout
• Use of images & text
• Mode of address
• Semiotics (especially in relation to colour)
• Genre
• Representation

(discuss these points adding relevant detail and using as much terminology as possible)

REFER TO EXISTING EXAMPLES YOU LOOKED AT AND HOW THEY USE THESE CONVENTIONS (For instance, "looking at Kerrang! Magazine a rock music magazine, their house style uses a black and red colour scheme and a cut out punk style font, which gives connotations of the music genre.")

"I used these conventions in the following ways...in order to..." (Give details about how your design followed conventions. Explain if your work departed from conventions in some way. Try to discuss why following conventions is important in terms of the text’s relationship with the audience.)

"In my Year 13 film promotion exercise, I made a trailer and to do this identified a number of key conventions….of Trailers...of the Horror genre..."(explain what they were). 

Discuss to what extent you conformed to, used, developed or challenged these conventions in your work. Use lots of detail and refer to existing examples that influenced you to compare to your production (but remember to keep the focus on what you have made).

Think about:

• Shot duration
• Number of cuts
• Narrative Structure (no resolution) 
• Use of Title Slates 
• Pace of the cuts and use of transitions (fades etc)
• Horror Mise-en-scene (blood, low key lighting, haunted houses or isolated locations, costume, make up etc)
• Stock scenes (dragged into darkness) 
• Sound
• Representation of characters