Summer AGP Group Extention Work: Audience Research 1: Vox Pops Trailer

Outcome	Objective	Task/Evidence
Create	What do you understanding of the form of trailers?	Practical skills in editing, shooting and sound
Analyse	What are the trends in the results of your research	Graphs and conclusion annotation on blog Cut-away materials from existing examples
Identify	Who are the audience for Horror Films What are their preferences and what do they expect	Vox Pop Video and responses

Starter: Pictionary Game - What scares you?

Research Blog post: What are your nightmares about? Guess the theme/set piece

Photograph images and create a Popplet on your individual blog

Extension: Debate/Discussion Point:



Task 1: Go to this 13 greatest horrors of the past 13 years 
In Pairs, look these films up on imdb, watch and embed the trailers to your blog (10+ = Excellent, 6+ Proficient, 3+ Basic)

Click on User Reviews                Click on User Ratings

Screen-grab the User Ratings Table (Blue and Red)

Look at the breakdown of the audience by Age and Gender. Which groups is this film most popular with?

Look at the synopsis and the User Reviews, what was it that appealed to this audience (violence, choice of characters etc)

Write up your conclusions as a Szoter presentation

Here is an Example


Task 2: Build on your understanding of genre and who your audience is. Interview on your camera phones 10 people from a cross-section sample of your target audience about their expectations and preferences of the Horror.

1. What scares them?
2. What types of Horror do they prefer (9 sub-genres)
3. What iconography do they expect (props, make-up locations, costume)
4. What set pieces/scenes do they find scary or typical?
5. What characters would they expect to see (type of monster/aggressor)
6. Do they enjoy the use of a jump scare?

Download any examples of films they mentioned to cut away to, and images or examples of iconography from the genre.

Task 3: Edit this in a 'Trailer' format by taking a montage of the most relevant statements, intercut with Title Slates of your audience sample. Add in 'Booms' and a appropriate horror soundtrack.

Task 4: Analyse your conclusions and sum up what you have learned at the end.

Skills Tip: Think about how you can practice your editing and filming skills as you do this (ie correct screen ratio, rule of 3rds, editing and adding titles, adding sounds for effect)





Review: 
Who is the Target Audience?
What do audiences expect to see in an effective Horror Film?
Where should they be set?
What sub-genres are most popular?