Friday 19 June 2015

Homework 2 AGP - Audience Research 1

Homework

Task 1: Go to this 13 greatest horrors of the past 13 years 

In Pairs, look these films up on imdb, watch and embed the trailers to your blog (8+ = Excellent, 5+ Proficient, 3+ Basic)

Click on User Reviews                Click on User Ratings











Screen-grab the User Ratings Table (Blue and Red)

Look at the breakdown of the audience by Age and Gender. Which groups is this film most popular with?

Look at the synopsis and the User Reviews, what was it that appealed to this audience (violence, choice of characters etc)

Write up your conclusions as a Szoter presentation

Here is an Example

Task 2: Build on your understanding of genre and who your audience is. Interview on your camera phones 10 people from a cross-section sample of your target audience about their expectations and preferences of the Horror.

  1. What scares them?
  2. What types of Horror do they prefer (9 sub-genres)
  3. What iconography do they expect (props, make-up locations, costume)
  4. What set pieces/scenes do they find scary or typical?
  5. What characters would they expect to see (type of monster/aggressor)
  6. Do they enjoy the use of a jump scare?

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