2.3 Homework and Prep

Prep: Watch the following posts and the exemplar essay

Some questions to consider:

1.What do we mean by Digital Media Technology?

2.What is the relationship between Creativity and Digital 3.Media Technology?

4.Apply the following words to examples from your Production work: 

(i)   Experimentation, 

(ii)  Hyper-reality, 

(iii) Access to Social Networks

(vi) Creation of Media 

5.Select Examples from the Table below and fill in the grid that relate to the above concepts

i. Technology used during Research & Planning
ii. Technology used during Production (shooting) 
iii. Technology used during Post-Production (editing)

Digital brainstorm complete from ctkmedia

Homework: 
1. Shoot your Horror Trailer and complete your Photoshoot for your magazines and posters  

2. Write a 30 minute timed essay 

"Explain how significant were the Conventions of Real Media Texts in your development of creativity across your 2 years of production work."

Introduction
(i) Conventions as 'rules' have purpose - they can be followed or broken - why/reasons?

(ii) Audience expectations of repeated conventions - how successful in meeting them or being original?

(iii) Semiotics - conventions have meaning denotation & connotation - did you understand this

Paragraph 1 (AS Preliminary Task) & 2 (AS Music Magazine)
"In AS, my brief was…..to complete this successfully I had to identify conventions in magazine relating to :

Choose 2 examples from: 

• Layout and structure (Positioning of Masthead, Pace of edits, use of titles etc)
• Use of images & text (pose, costume, props,lighting)
• Semiotics (especially in relation to colour)
• Genre (Rock, Hip Hop, Horror)
• Representation (sub-culture of music, what the monster symbolises)

(discuss these points adding relevant detail and using as much terminology as possible)

REFER TO EXISTING EXAMPLES YOU LOOKED AT AND HOW THEY USE THESE CONVENTIONS (For instance, "looking at Kerrang! Magazine a rock music magazine, their house style uses a black and red colour scheme and a cut out punk style font, which gives connotations of the music genre.")

"I used these conventions in the following ways...in order to..." (Give details about how your design followed conventions. Explain if your work departed from conventions in some way. Try to discuss why following conventions is important in terms of the text’s relationship with the audience.)

Paragraph 3 (A2 Summer Horror Trailer) & 4 (A2 Final Horror Trailer):

"In my Year 13 film promotion exercise, I made a trailer and to do this identified a number of key conventions….of Trailers...of the Horror genre..."(explain what they were). 

Discuss to what extent you conformed to, used, developed or challenged these conventions in your work. Use lots of detail and refer to existing examples that influenced you to compare to your production (but remember to keep the focus on what you have made).

Choose 2 examples from:

• Shot duration
• Number of cuts
• Narrative Structure (no resolution) 
• Use of Title Slates 
• Pace of the cuts and use of transitions (fades etc)
• Horror Mise-en-scene (blood, low key lighting, haunted houses or isolated locations, costume, make up etc)
• Stock scenes (dragged into darkness) 
• Sound
• Representation of characters 

Conclusion
How you have developed as a Creative producer in you understanding and skills in using or breaking conventions of RMT.

(i) Conventions as 'rules' have purpose - they can be followed or broken - why/reasons?

(ii) Audience expectations of repeated conventions - how successful in meeting them or being original?

(iii) Semiotics - conventions have meaning denotation & connotation - did you understand this

Conclusion