Outcomes
A - Justify your grade in a written up description of the work
B - Analyse the strengths and weaknesses of the work with examples
C - Categorise the work into a skill level comparing the examples with the moderated work with examples
1. Genre conventions: MES, Stock Characters, Stock scenes
2. Media Language Technical Codes: editing, sound, camera
3. Media Language Symbolic Codes: MES, Lighting)
E - Describe your contribution to the work (Pie Chart)
Extension:
1. Audience Response: Visceral or Cognitive Pleasures, Escapism, Catharsis, Copycat (Imitable Behaviour)
2. Representation of Meaning: Final Girl, Teen Punishment, Sub Text on Sexuality, Religion or Monsters, Societal Fears
3. Narrative - Clear Enigma Codes, Binary Opposition
Trailer
PRINT - Magazine & Poster
The horror trailer demonstrates flair and creativity in the construction and application of conventions. It has some key visual strengths particularly in the range of locations, jump cuts, and lighting. There is controlled pacing of the editing to create mystery, supernatural effects and inclusion of conventional scenes for a horror. The use of sound edited is effective mostly throughout and mixes and sequences the drones, distortion sounds and title slate booms. There is a strong variety of shot types with some controlled use of camera and framing at times with some very well composed moments. Confident performances and well used locations, make up and props, and colour grading. Titles are suitable and designed and used to maintain brand image and keep to the correct font. The narrative is clear through the editing establishes the equilibrium and disruption clearly and includes the jump scare. Overall this is a piece which skillfully follows conventions demonstrates flair in the realisation of the idea. Low level 4 border. 32/40
The poster maitains an excellent sense of brand identity and consistency with the rest of the campaign through font and colour scheme, background texture and central image. The layout is balanced, and the conventions of institutional text, age certificate and tag line, actors billing and reviews included. The main image is well realised and creates the horror aesthethic with some good use of effects vens and male up to convey the genre. Overall the poster is successful in accomplishing its aims and demonstrates excellent design and skill. 8/10
The magazine is clearly recognisable by its form and use of conventions and is eye catching and considerable aspects of excellence. The layout and font choices are eye catching and are suited a film magazine. There spacing and sizing has attention to detail and care and the number of features is consistent with being convincing as a cover page for a film magazine. The main image has been posed effective and the antaognist and genre are convincing and on-brand to the poster. The layout conforms to conventions and ther is a sene of style in the use of fonts and colours and flair in the skills of cutting images and layout.. Overall best fit a skillful example with some good understanding of the convention of magazines content, layout and form. 8/10
http://astralmedia.weebly.com/
The trailer has some real strengths, particularly the pace of editing and inclusion of conventional scenes for a zombie horror. There is some effective use of sound at times with drones and sound effects and appropriate use of silence, along with a range of shot types and well controlled use of camera, framing and with some confident performances. Titles have been designed and used to maintain brand image. Make up and use of locations suits the genre and the trailer is recognisable as a horror. The narrative is clear and the equilibrium is established at the start and use of a clunky voiceover. Overall this is an effective and creative piece which follows and realises the conventions well, with some attention to detail in the mise-en-scene and strong, controlled use of camera and editing best fit into the lower excellent. Ellie made a full contribution towards the shooting and editing. L3 29/40
The poster is a striking piece and thematically maitains brand identity with the rest of the campaign through the use of hands, font and colour scheme, althought the use of black rather than red on the title is a notable issue. The layout is balanced and neat and fits visually with a low budget British horror and branding of the film. While the main image is slightly blurred the overall poster design is eye catching and portrays the narrative of the film. The conventions of text, age certificate and layout are followed well and there is attention to detail here. Overall highly proficient. 5/10
The magazine is recognisable by its form and use of conventions, the layout generally is appropriate in its use of thirds and shows some level of proficiency. There is a variety of fonts and the title is clearly demarcated by its size, position and effects. There is attention to detail in the positioning and inclusion of the QR codes, barcode, issue and the features. The main image is somewhat effective and has been edited well using gradients to fade out to black to maintain the colour scheme of the cover - while it does not follow the standard medium close, there is consideration of its placement in relation to text and the image selected is powerful and creates meaning and is on-brand. The hand and inclusion of the poster is a nice touch. 5/10
http://anomalyproductions.weebly.com/
An ambitious piece, the trailer has some strengths in inclusion of conventional scenes for a horror and makes some good use of the animated smoke effects and the appearing symbols. There is some effective use of sound at times with drones and sound effects at times synched to key visual moments, along with a range of shot types in a variety of locations, using lighting and smoke machines and some confident performances too. Titles though included are underdeveloped in their design and arguably too expositional and confusing/repetitive and the font selected does not maintain brand image. Make up and use of locations suits the genre and the trailer is recognisable as a horror. The narrative is mostly clear and the equilibrium is established at the start. Overall this is a creative piece which realises the idea partially effectively/successfully but with lacking consistency and thorough attention to detail in the mise-en-scene or controlled use of camera and editing. The titles across each form differ in colour. Best fit into proficient. 23/40
The poster is a striking piece and maintains brand identity with the rest of the campaign through the use of occult symbol, font and colour scheme, (though not font colour) and thematic use of the eye and smoke. The layout is balanced and neat and eye-catching visually with advanced use of Photoshop to manipulate images to portray the narrative aspects of the film. The conventions of institutional text, age certificate and layout are followed well and there is attention to detail here. Overall excellent. 8/10
The magazine is mainly convincing by its design, form and use of conventions, the layout is appropriate in its use of thirds and suitable content for a cover page. There is a variety of well selected fonts and the image maintains brand identitify with the film using logos, smoke and character as well as the colour scheme (although the font colour differs across all 3). There is attention to detail in the positioning and inclusion of the QR codes, barcode, issue and the features. The main image is somewhat effective and has been edited proficiently with a suitably posed character - although the shot selection is a little distant to incorporate the smoke in the hands. 6/10
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