3.4 Evaluation Q2 (first section) due 5/2/17

Q2 evaluation guidance from ctkmedia

http://ctkmediaa2horror.blogspot.co.uk/2016/01/evaluation-question-2-guidance.html

Starter: http://snatchproductions.weebly.com/

What is synergy
What is the importance of Brand Identity
What marketing opportunities do Horror Films offer?
Franchises?

Outcomes/Task
A: Evaluate the success of the Brand Identity, Marketing and Synergy of your campaign 

B: Explain WHY you have designed your campaign to create synergy, consistency in brand identity and marketing opportunities, and HOW this is effective in comparison to existing Horror Campaigns. 

C: Analyse HOW you have designed consistent and recognisable brand identity across the 3 products through use of font, colour and iconography in your design, and how they link to your Marketing and Synergy

D: Define and Create examples of Synergy, Convergence and Marketing for your campaign that link to the Brand Identity

E: Identify aspects of Branding with visual examples from your work

L4 exemplars http://spookyentertainment.weebly.com/evaluation-question-2.html 
L4 exemplar: http://www.spookyentertainment.weebly.com
http://brainshakesproductions.weebly.com